The company has bought these two shows from f2f events and will reposition them as The Live Marketing Show. With marketers increasingly looking to reach customers in a live environment, thanks to the cut-through and engagement offered by live marketing, the acquisition will make Marketing Week Live the essential marketing event to attend this year, whether for exhibitors or visitors.
Marketing Week Live hosted a number of live marketing and experiential exhibitors at its packed 2011 event and their success demonstrates a clear opportunity to develop this area of the event.
Portfolio director of Marketing Week Live Paul MacDonald says: “The Live Marketing Show fits exactly with our strategy to meet the needs of the UK marketing community as the premier multichannel marketing event. The inclusion of The Live Marketing Show is integral to the long term vision of Marketing Week Live.”
Managing director of f2f events Austen Hawkins adds: “It is fantastic news for the exhibitors as it is exactly where the show should be. In addition to the major buyers that Event and Exhibiting show has always attracted, by integrating the show into Marketing Week Live the exhibitors will have the incredible opportunity to now engage with an additional 13,000 marketers, all of whom are looking at an innovative and integrated approach to their activity.”
Marketing Week Live takes place on 27-28 June at Grand Hall, Olympia, London and The Live Marketing Show will run alongside the existing elements including the Online Marketing Show, Data Marketing Show, In-Store Show and Insight Show.
Read more about Marketing Week Live here