Honda partners with Love Hearts for tailor made ad

Honda has teamed up with retro sweets brand Love Hearts as part of its latest campaign to offer drivers the opportunity to create a bespoke package of service.


The “Your Honda, Your Way” campaign allows drivers to choose from a range of services such as extended guarantees and free services when buying a new Jazz, CV-R or Insight model until 31 March, rather than offering a set range.

The brand says the partnership with Swizzels Matlow to use Love Hearts imagery is a way to give its NEW Year marketing a “fun, fresh look and feel”. Honda dealerships will also give away packets of Honda Love Hearts.

Paul Runza, Honda tactical marketing manager, says: “This new campaign gives our customers the flexibility to tailor-make a package which best suits their individual needs. Customer satisfaction is a top priority for Honda and this is a perfect example of how we are always looking at ways we can deliver customer excellence.”

The promotion comes as The Society of Motor Manufacturers and Traders (SMMT) has revealed that new car sales have fallen to their lowest point in a decade.

Swizzels Matlow has previously partnered with Virgin Atlantic and Unilever’s Impulse brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here