The “Your Honda, Your Way” campaign allows drivers to choose from a range of services such as extended guarantees and free services when buying a new Jazz, CV-R or Insight model until 31 March, rather than offering a set range.
The brand says the partnership with Swizzels Matlow to use Love Hearts imagery is a way to give its NEW Year marketing a “fun, fresh look and feel”. Honda dealerships will also give away packets of Honda Love Hearts.
Paul Runza, Honda tactical marketing manager, says: “This new campaign gives our customers the flexibility to tailor-make a package which best suits their individual needs. Customer satisfaction is a top priority for Honda and this is a perfect example of how we are always looking at ways we can deliver customer excellence.”
The promotion comes as The Society of Motor Manufacturers and Traders (SMMT) has revealed that new car sales have fallen to their lowest point in a decade.
Swizzels Matlow has previously partnered with Virgin Atlantic and Unilever’s Impulse brand.