MyVouchercodes bids to enhance traffic analysis
Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk. Read the full story here.
Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk. Read the full story here.
ITV has appointed three additional director level marketers to complete the marketing team set up to help lead the broadcaster’s strategy to rely less on traditional advertising to drive its revenues.
Netflix, the US film and TV streaming subscription service, launches in the UK today (9 January) with a free one month trial offer to tempt consumers to sign up to its product rather than rivals such as LoveFilm.
Transport for London (TfL) has taken learnings from its Marketing Week Engage Award-winning market researchto bolster other campaigns.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.