MySpace and Panasonic buddy up to launch social TV service

MySpace is partnering with Panasonic to launch a social television service in an attempt to revive the once popular social network.

/v/g/i/myspacepanasonic.jpg

The service, dubbed MySpace TV, will allow users to discuss the programmes they are watching, discover new content and join fan communities via Panasonic Viera Connect-enabled TV sets, the companies announced at CES in Las Vegas yesterday (9 January).

MySpace chief executive Tim Vanderhook said: “Historically TV has been a shared experience, as people gathered together to watch their favourite programmes.
“Our belief was that we could enhance the TV experience by increasing viewers’ ability to connect to both content and each other.”

Launch channels on the “over the top” service will play to MySpace’s traditions of being music focused, using the site’s library of music videos and songs. Channels are expected to extend as the service rolls out to include sport, documentaries, news and films, the companies said.

Smartphone and tablet apps will also become available so that users can access MySpace TV when they are away from their Panasonic Viera TVs.

Sky took a 10% stake in start-up social TV service Zeebox yesterday (9 January) to allow the broadcaster to integrate the technology into its mobile app portfolio. Zeebox also allows users to discuss TV programmes in real time.

NewsCorp – which also has a stake in Sky, which it was bidding to take full control of before the News of the World phone hacking scandal – sold MySpace to ad network Specific Media for $35m (£21.9m) last year.

This was just a fraction of the $580m (£363m) Rupert Murdoch’s company bought it for in 2005, when it was the most popular social network and before rivals such as Facebook and Twitter gained momentum.

Specific Media, along with Justin Timberlake, who it has deployed to front the social network, said last year it plans to “evolve MySpace into the premier digital destination for original shows, video content and music”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here