Orange makes tablet debut
Orange has become the latest entrant to the burgeoning tablet market with the launch of an own-branded Android tablet. Read the full story here.
Orange has become the latest entrant to the burgeoning tablet market with the launch of an own-branded Android tablet. Read the full story here.
Not surprisingly, marketers earn more in London than anywhere else in the country. The average marketing salary in the capital is £47,963, which is more than 45% higher than in Wales (£32,915). The sample for Wales was much smaller than for the capital, but it demonstrates how London and the south-east (average salary £44,005) remains […]
Debenhams and M&S have reported modest sales increases over the festive period, as discounting helped entice shoppers.
Morrisons claims to have posted “record” Christmas figures in the six weeks to 1 January, boosted by the final week before Christmas.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.