Salary survey 2012: Title versus sector

Click the table to enlarge

It is not so much marketers’ seniority that helps increase their pay packets but what sector they work in. The average marketing director’s salary is £77,799, but this varies considerably by sector. In financial services, a marketing director earns an average of £107,000, while the figure is slightly higher for executive
working with automotive, cable and satellite and telecoms brands.

Following some way behind are marketing directors working for retail (£98,409) and FMCG (£95,155) brands. After those are the marketing directors working in the leisure (£67,353) and charity (£52,781) sectors, while marketing directors working in consultancies across most disciplines average well below £70,000.

For marketing managers, salaries also vary across sectors. A marketing manager at an alcohol brand earns an average of £53,091 whereas in FMCG, the figure is £45,328.

For those with skills that are in demand, such as insight managers, there is also a significant sector difference. An insight manager working for an FMCG brand earns on average £42,222, while the post in retail brings in £37,654 and in publishing £32,167.

Graduate trainees will also earn more depending on which sector they are recruited into. The overall average is £21,461, but it is higher in charities (£25,500) and financial services (£24,000).

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