LoveFilm strikes ABC deal for US shows
LoveFilm has struck a TV streaming deal with Disney as faces new competition from UK entrant Netflix for market share. Read the full story here.
Intel to back Ultrabook category with major marketing push
Lara O'ReillyIntel is set to launch its biggest marketing campaign in almost a decade to promote the chip maker’s vision for Ultrabooks, the new devices the chip maker says will dominate the laptop market in the coming months.
Brand development will save you from the storm
Marketing WeekPlaying it safe is perhaps the most popular way to navigate choppy waters and there is certainly comfort and reassurance in turning to tried and trusted solutions. Just ask football managers Arsene Wenger and Sir Alex Ferguson, who last week turned to semi-retired legends of the past to boost their playing squads for the challenges […]
Ann Summers picks size 16 ‘real woman’ as face of brand
Rosie BakerAnn Summers is to launch a Valentine’s Day marketing campaign starring a size 16 woman who won a competition to be the face of the brand.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?