Cadbury tops list of UK’s favourite food brands

Cadbury’s Dairy Milk and Seriously Strong Cheddar have been named the most popular food brands by UK shoppers, according to a new study by Nunwood, the customer experience specialist.

/f/w/u/dairymilk160.jpg

The consumer experience specialist asked 2,400 UK consumers to a pick a product they had consumed over the past four weeks and then rate them out of ten according to how enjoyable they were.

Both Cadbury’s Dairy Milk and Seriously Strong Cheddar had an average score of 8.51.

Michael Crow, strategic services manager at Nunwood says: “The position of Seriously Strong, Cathedral City and Lurpak demonstrate the potential that a strong branded customer experience can deliver even in relatively commoditised categories.”

He adds: “The importance of communicating differentiation to the shopper and, most importantly, delivering on this brand promise allow these products to excel in a crowded competitive set.”

Elsewhere, Seabrook Crisps was the leading savoury brand with a score of 7.94 while Dorset Cereals was voted top breakfast cereal with a score of 8.24.

Cadbury Dairy Milk – 8.51
Seriously Strong Cheddar – 8.51
Lurpak – 8.47
Ben & Jerry’s ice cream – 8.43
Galaxy chocolate – 8.26
Cathedral City – 8.38
Soreen Malt Loaf- 8.33
Dorset Cereals – 8.24
Innocent Smoothies – 8.27
Cadbury’s Twirl – 8.27
Häagen-Daz – 8.26
Seabrook Crisps – 7.94

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here