Apple pushes education on iBooks 2
Apple has launched iBooks 2 for iPad in a bid to “reinvent” the textbook following the news that more than 1.5m of the tablet devices are being used in educational institutions. Read full article here.
Apple has launched iBooks 2 for iPad in a bid to “reinvent” the textbook following the news that more than 1.5m of the tablet devices are being used in educational institutions. Read full article here.
Diageo is to launch Guinness Mid-Strength in select UK off-trade outlets next month, as part of its bid to promote responsible drinking.
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
Facebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital. Read full article here.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.