Is the role of marketing, as Mark Choueke’s editorial suggests (MW 15 December), to dupe consumers into buying inferior products when he asks: “Whose job is it to build the sort of brand power that sees McDonald’s and Coca-Cola as market leaders despite losing out in blind taste tests?” Bruce HarrisCustomer research managerJeyes
When I read Mark Ritson’s recent article attacking David Thorp and the CIM for producing the document Marketing and Sales Fusion (MW 15 December), it made me think of how Ned Ludd would have reacted when he first learned of the Spinning Jenny. Like Mr Ludd, Ritson has picked up the nearest sledgehammer and sought […]
Mark Ritson states that “most of the companies big enough to afford an Olympic sponsorship and desperate enough to seek out global recognition are those most in need of reputational rescue” such as Dow Chemical, BP, and Lloyds TSB (MW 1 December). Does this logic also apply to McDonald’s, Coca-Cola, Acer, Atos, GE, Omega, Panasonic, […]
Twitter allowing brands to be more creative and strategic on the platform (‘Twitter gets thumbs up for giving brands page control’, MW 15 December) is certainly a force to be reckoned with, when done right. Brands will be able to show off their personalities and push rich content into circles that are digital-hungry. However, a […]
WRAP, the not for profit organisation that works with brands to minimise waste, is to expand its campaigning efforts by working with partners including McDonald’s to launch a push to encourage consumers to reduce out of home food and packaging waste such as takeaway food wrappers.
Auction house Christie’s has recruited Virgin Atlantic marketer Paul Dickinson to take the new role of international managing director for client services, as the market for fine art and antiques shifts to new fast developing economies.
Google is rolling out a new home page designed to give prominence to other services including Google+. Read the full story here.
Yell has appointed its first ever chief strategy and business development officer and drafted in Barclays’ former CMO to help lead its transformation from being a directories service to an “eMarketplace”.
Haircare brand Kerastase is the “most advocated” brand in the UK, according to a report.
Brands that opt for deep discounting over value will lose sales in 2012 as customers increasingly turn to those offering a balance between price and service, according to senior marketers.
The supermarket price war is continuing unabated in the New Year as Morrisons unveils a host of new promotions targeting shoppers who have over-stretched their budgets over Christmas and usually have no money left at the end of the month.
Asda, Co-operative Food and Aldi are to offer customers discounts on healthy foods, one of several schemes unveiled by the government to persuade people to eat healthier meals.
BetNow, the instant text betting service, is to launch a television campaign next year.
Steve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country
The case of Gerald Ratner should serve as a reminder to every owner, president or CEO intent on hurling abuse at their brand