Premier Foods is kicking off its “Power Brand” strategy this week with a television advertising campaign as the brand looks to move away from debt reduction strategies to brand building in a bid to drive growth.
Tesco is said to be dropping the Carbon Trust carbon reduction logo from its packaging, as the British Retail Consortium (BRC) prepares to update on the retail sector’s sustainability progress.
Birds Eye is using consumer data to shift from product-based to occasion-based marketing in a bid to change consumer perceptions of the frozen food sector.
The Jamaica Tourist Board is launching a TV advertising campaign featuring world record holder and London Olympic 2012 favourite Usain Bolt.
Former T-Mobile marketing head and one of the main figureheads behind its “Life’s for sharing” campaigns Lysa Hardy has joined the RAC to lead its marketing strategy.
Disability charity Scope has revealed a user-generated brand identity in a move that will see its logo replaced by a combination of more than 60 “visions of the future” created by disabled people and their friends and families.
Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott. See full article here.
Matthew Anderson, News Corp’s director of strategy and corporate affairs, and key adviser to James Murdoch, is to leave the company in March.
Kraft is gearing up to take on rival, Nutella in the breakfast spread market, by combining its Cadbury chocolate and Philadelphia Light brands to launch a new chilled chocolate spread.
Ryvita and LowLow, the Kerry Foods cheese range, are to launch an experiential campaign in partnership with Tesco, as both brands look to amplify their messaging by tapping into each other’s health-conscious demographics.
There were three perfect social media case studies to look back on last week from O2, McDonald’s and LA Fitness; shining examples of how to handle a crisis and how to create one of your own in a mere 140 characters. Let’s start on a positive note (we need a bit of positivity in this […]
Carlsberg, the world’s fourth biggest brewer, has hired Benet Slay, former managing director for Diageo Northern Europe, to head up its UK business.
Starbucks plans to invest £8m to revamp 70 London stores ahead of the Olympics in a bid to cash in on increased visitor numbers to London.
Variety Club, the 60-year-old children’s charity, is dropping ‘club’ from its name and rebranding as Variety in a bid to raise awareness of the organisation with younger audiences.
BBC director general Mark Thompson is understood to be stepping down from the role shortly after the Olympics, after eight years in charge of the broadcaster.