‘Marketers are now curators of brands’
Suzanne BearneMarketers have become curators of brands rather than creators, according to Unilever’s marketing chief.
Month: February 2012
James Murdoch quits News Int
Seb JosephJames Murdoch has stepped down from his position as executive chairman of News International.
Tesco trials Facebook virtual fitting room
Seb JosephTesco is trialling a virtual 3D fitting room service on its Facebook page in a bid to reduce returns for its F&F clothing brand.
Orange could replace dial tones with ads
Lara O'ReillyMobile World Congress: Orange is piloting a new advertising format that will see customers’ ringback tones replaced with advertising messages.
Ken McMeikan on…
Josie AllchinKen McMeikan on the future of the high street, obesity and the typical Greggs customer.
How Greggs uses its Facebook community
Josie AllchinHow Greggs turns feedback into profit: read the cover feature here Find out what other marketers had to ask Greggs chief executive Ken McMeikan here Ken McMeikan on the future of the high street, obesity and the typical Greggs customer Marketing Week (MW): What have you learned through Facebook? Graeme Nash (GN): We use it […]
Greggs: marketer 2 marketer
Josie AllchinWhat did other marketers have to ask Ken McMeikan, Greggs chief executive?
Co-op plots “energetic” marketing to move beyond food
Rosie BakerThe Co-operative Group has vowed to take a more “purposeful and energetic” approach to marketing in a bid to modernise perceptions and raise awareness of its businesses beyond its retail division.
Arsenal eyes location-based partner offers
Lara O'ReillyMobile World Congress: Premier League club Arsenal is exploring the use of location-based marketing to target fans with relevant offers depending on whether they are at the stadium or not.
ITV trumpets strategy shift as profit rises
Russell ParsonsITV has posted a better than expected 24% increase in profit for 2011, driven by improvements in divisions such as its production arm that do not rely on advertising.
Weetabix ups ad spend by 46%
Michael BarnettBreakfast cereal maker Weetabix is upping its UK advertising spend by 46% in 2012 to promote a raft of brand extensions as it looks to nab share from market leader Kellogg’s.
EBay returns to UK screens
Seb JosephEBay is to launch its first national TV campaign since 2007 tomorrow (March 1), as it looks to highlight the number of high-street brands it works with.
Opportunity knocks in the unlikeliest of places
Ruth Mortimer“It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a product.” Alright, perhaps that isn’t exactly how Jane Austen began her famous novel Pride & Prejudice, but it certainly rings true that marketers are often focused on affluent males. Yet it is perhaps […]
Style and function is back on the block
MaryLou CostaGood design is back on the agenda says a Marketing Week survey, as more brands make the link with a strong bottom line. But the battle for buy-in isn’t won yet, say marketers.
Paper-based vouchers are still dominant
Webops TempNo less than 85% of the £4bn a year UK gift card and voucher market is represented by paper-based vouchers and gift cards. In fact, 2011 saw a growth in the number of paper-based vouchers purchased, which likely reflects the wider economy as businesses incorporate employee incentive and engagement schemes, and reward staff with gift […]