Month: February 2012

Whatever makes you happy

Mirror mirror on the wall, who’s the happiest of them all? Those living in Northern Ireland, according to initial findings of the ONS’ happiness survey. Money can’t buy you happiness after all it seems, as despite being wealthier, it’s Londoners that have been found to be the least happy people in the country. The Office […]

How Greggs uses its Facebook community

GraemeNash

How Greggs turns feedback into profit: read the cover feature here Find out what other marketers had to ask Greggs chief executive Ken McMeikan here Ken McMeikan on the future of the high street, obesity and the typical Greggs customer Marketing Week (MW): What have you learned through Facebook? Graeme Nash (GN): We use it […]

Weetabix ups ad spend by 46%

Weetabix

Breakfast cereal maker Weetabix is upping its UK advertising spend by 46% in 2012 to promote a raft of brand extensions as it looks to nab share from market leader Kellogg’s.

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