Month: February 2012

How Greggs uses its Facebook community


How Greggs turns feedback into profit: read the cover feature here Find out what other marketers had to ask Greggs chief executive Ken McMeikan here Ken McMeikan on the future of the high street, obesity and the typical Greggs customer Marketing Week (MW): What have you learned through Facebook? Graeme Nash (GN): We use it […]

Weetabix ups ad spend by 46%


Breakfast cereal maker Weetabix is upping its UK advertising spend by 46% in 2012 to promote a raft of brand extensions as it looks to nab share from market leader Kellogg’s.

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