Tom Gregory from Barclaycard is right in saying that driving awareness is key to increasing take-up of contactless payment (‘Brands get behind push for contactless’, MW 19 January) but it’s not the only factor.
More card providers must give their users the opportunity to use contactless payment, and more retailers must accept this payment method, for the market to reach its full potential.
With big name retailers already leading the way by installing the technology to enable customers to ‘tap and go’, it is likely that the others will follow.
The combination of increased awareness, more cards issued and more retailers involved will go some way to supporting BlackBerry’s prediction that 2012 will be the “year of NFC”.
Director retail and ecommerce