Yahoo loses top marketers in EMEA restructure
Yahoo’s ongoing strategic review has taken effect in Europe with a major restructure of its marketing department prompting some high-profile departures. Read the full story here.
Yahoo’s ongoing strategic review has taken effect in Europe with a major restructure of its marketing department prompting some high-profile departures. Read the full story here.
Lara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.
Warner Bros has appointed former Sky and New Corp exec, Alex Lewis, to oversee movie releases for its UK film releases.
TripAdvisor has been rapped by the advertising watchdog for making false claims about the reviews on its website, after it admitted it couldn’t prove they were genuine or from real travellers.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.