MyDeco CEO steps down
MyDeco CEO Nicole Vanderbilt has stepped down from her position just three months after the company relaunched as a direct ecommerce store. Read the full story here.
The Secret Marketer: Are retailers ready for foreign visitors?
Marketing WeekAfter reading the continued bulletins of doom and gloom in the national media, I decided to take a couple of days out of the office this week to form my own view as to future trading prospects. I was pleased to see a reassuring number of consumers out and about spending, but intrigued by where […]
Former T-Mobile marketer Lysa Hardy joins the RAC
Lara O'ReillyFormer T-Mobile marketing head and one of the main figureheads behind its “Life’s for sharing” campaigns Lysa Hardy has joined the RAC to lead its marketing strategy.
Unilever readies new customer insight panel
Rosie BakerUnilever is inviting consumers to help shape the future direction of its brands, marketing and products by setting up a customer panel, a move that comes as it warns that 2012 will be “difficult” in its end of year trading update.
Dr Martens brand boss: Marketing can ‘get in the way’ of product
Niamh CarrollChief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Michaela JeffersonRather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Advertising’s longer term ROI more than double short term, study finds
Grace GollaschAnalysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart
Niamh CarrollWhile its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.