Madonna premieres video on Clear Channel screens worldwide

Madonna has partnered with outdoor specialist Clear Channel to screen the debut of her latest music video, “Give Me All Your Luvin”, on digital screens around the world.

/o/o/e/madonnavid160.jpg

The video aired at 2pm today (February 3) on Clear Channel’s 1,600 digital outdoor displays across nine countries including in the US, France, Spain, Sweden and UK.

Both the song and video will be available on demand on iHeartRadio.com and also on Clear Channel radio station websites in the U.S., Australia and New Zealand. It also aired on Global Radio’s Capital FM Network in the U.K.

The video features Smirnoff vodka as part of Madonna’s deal with Diageo on the spirit brand’s Nightlife Exchange Project Dance.

The singer will perform the song during this Sunday’s Super Bowl half time show.

 

Recommended

/o/w/q/Luxury.jpg

Mainstream brands make a play for the super rich list

MaryLou Costa

For a Q&A with Quintessentially’s co-founder Ben Elliot, click here Explore a case study with private jet magazine The Private Journey, click here To see Ledbury Research’s analysis of wealth archetypes in Asia, Russia and the Middle East, click here There is a group of people for whom the recession has barely registered. They could […]

/b/j/d/land_rover.jpg

Cheap date wrong way to build trust

Webops Temp

I couldn’t agree more with Branwell Johnson’s leader column (MW last week) that brand trust is absolutely critical for today’s premium brands. However, it strikes me that this is particularly pertinent given the increasingly loud signals being sent out by deals websites such as Groupon, which serve to devalue the customer relationship by encouraging promiscuous […]