The Sony Entertainment Network will allow gamers access to other digital services around its TVs, PCs, mobiles and music products under their existing log-ins. The rebrand also aims to appeal to consumers outside the gaming category.
In an e-mail sent to current PlayStation Network users, Sony says the transition is based on the company’s goal to enhance its “unique digital entertainment offering”.
The e-mail continues: “This helps us get closer to our goal of establishing a global comprehensive network platform of services across games, movies, music and more, all accessible from one convenient account.”
The PlayStation Network will become the Sony Entertainment Network from 8 February.
The network suffered a global data hack last year, which resulted in the theft of millions of customers’ details and left a dent in Sony’s brand reputation.
Sony’s first ever non-Japanese CEO Howard Stringer announced he was to step down earlier this month as the company prepares for a fourth year of net losses. He will be replaced by executive deputy president Kazuo Hirai.