PlayStation Network to become ‘Sony Entertainment Network’

Sony is to rebrand its PlayStation Network as it looks to better integrate the gaming service with all of its other entertainment devices.

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The Sony Entertainment Network will allow gamers access to other digital services around its TVs, PCs, mobiles and music products under their existing log-ins. The rebrand also aims to appeal to consumers outside the gaming category.

In an e-mail sent to current PlayStation Network users, Sony says the transition is based on the company’s goal to enhance its “unique digital entertainment offering”.

The e-mail continues: “This helps us get closer to our goal of establishing a global comprehensive network platform of services across games, movies, music and more, all accessible from one convenient account.”

The PlayStation Network will become the Sony Entertainment Network from 8 February.

The network suffered a global data hack last year, which resulted in the theft of millions of customers’ details and left a dent in Sony’s brand reputation.

Sony’s first ever non-Japanese CEO Howard Stringer announced he was to step down earlier this month as the company prepares for a fourth year of net losses. He will be replaced by executive deputy president Kazuo Hirai.

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