LG has dialled up Fight Club actor Edward Norton to star in a campaign to promote its latest Prada-branded phone.
The mobile manufacturer says Norton, who appears alongside model Daria Werbowy in the campaign, embodies the core values behind the handset: “stylish looks and smart functionality”.
The Prada by LG 3.0 is the third phone from the two brands.
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Coca-Cola juice drink Oasis is partnering with ITV2’s comedy panel show Celebrity Juice to amplify the brand’s “cheeky personality”.
Kermit the Frog and Pepe the Prawn star in Cravendale’s latest TV ad as part of the milk brand’s partnership with the Disney-owned Muppets franchise.
British Airways will use social media to debut its London 2012 Olympic advertising campaign, including Google+.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.