Oasis fresh new sponsor of Celebrity Juice

Coca-Cola juice drink Oasis is partnering with ITV2’s comedy panel show Celebrity Juice to amplify the brand’s “cheeky personality”.

Oasis

Idents entitled “Juicy News” will run during the new series of the programme from 9 February, featuring the “lunchtime Lothario” Oasis bottle flirting with a number of foods such as salads and toast.

The sponsorship will also be activated online via Oasis’ Facebook page, which will be styled to look like a celebrity gossip magazine and will feature news, photos and competitions.

Oasis’ marketing strategy was relaunched last year to highlight how well the drink accompanies food.

Zoe Howorth, market activation director for Coca-Cola Great Britain, says: “Developing our ‘Oasis, it’ll go with anything’ campaign, the activity brings to life the brand’s association with food whilst showcasing the unique Oasis personality to our target audience.”

brightcove.createExperiences();

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here