Barclays appoints David Wheldon to top brand role

Former Vodafone and Coca-Cola marketer David Wheldon has resurfaced at Barclays where he is to oversee branding for the banking group.

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Wheldon has been handed the title head of brand, reputation and citizenship for the Barclays group.

It is not clear if it is a new position but the title suggests he will be responsible for the bank’s corporate brand, reputation and CSR initiatives.

A Barclays spokesman declined to comment on Wheldon’s appointment or his responsibilities.

Wheldon has been working as a marketing consultant since leaving his global brand director job at Vodafone in February 2010.

Prior to the mobile company, he was president of agency network BBDO Europe. He has also had stints as global director of advertising at Coca-Cola and managing director of agency Lowe Howard Spink.

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