Zeebox launches click-to-buy TV ad service
Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. Read full article here.
Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. Read full article here.
Mothercare has appointed LoveFilm’s CEO Simon Calver as its new chief as it looks to boost its online presence amidst declining high street sales.
Kraft is hoping to inject fresh growth in the snack category, by launching an integrated advertising campaign to support its new cream cheese chocolate spread, Philadelphia with Cadbury, which hit stores nationwide earlier this month.
Kermit the Frog and Pepe the Prawn star in Cravendale’s latest TV ad as part of the milk brand’s partnership with the Disney-owned Muppets franchise.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
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The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.