Adidas names Daley as ambassador

Adidas has appointed Olympic diving hopeful Tom Daley as the face of its forthcoming advertising campaign for its Body Care toiletries range.


Daley, who together with fellow members of the Team GB diving team released a video of themselves dancing to LMFAO’s Sexy And I Know It, will become an ambassador for the Adidas ad campaign, which kicks off next month.

Adidas says Daley’s “flawless technique and sporting zeal personifies key values of the Adidas brand”.

A special edition of Body Care has been redesigned with “Brit inspired” packaging (above), including a Union Jack flag running across its range of men’s anti-perspirants, body sprays and shower gels.

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