At Asos, Nuttall led the fashion retailer’s global strategy and communications team. Prior to joining Asos, she was MySpace’s international marketing director.
Nuttall has previously worked on BBC Two and Four as well as with Channel 4 on the launch of youth network E4 and programmes such as Skins.
Her experience in digital and social media is expected to play a key role in BBC One’s coverage of both the Queen’s Diamond Jubilee and the London 2012 Olympics.
Cary Wakefield, brand director of BBC Vision, says: “I’m delighted to welcome Lindsay back to BBC in such a momentous year when her reputation for outstanding creativity combined with her experience in engaging audiences through digital and social media will be invaluable in bringing our audiences even closer to BBC One.”