The new deal will run until the end of the 2014-15 season and provide MasterCard customers with content tailored to those European cities hosting matches, including news, competitions and promotions from the UEFA Champions League MasterCard webshop.

MasterCard will step up its bid to partner with other tournament co-sponsors as it looks to attract more consumers to its services over the next three years.

Additional activity will include a dedicated Facebook page from MasterCard, where fans can review match analysis on the latest games as well as view news from each of the tournament’s participating teams.

Javier Perez, president of MasterCard Europe, says: “Last season alone saw bank and merchant promotions in over 60 countries and this announcement ensures we can combine to reward existing and potential customers in new and innovative ways.”

MasterCard joins Heineken, UniCredit and Ford as the fourth official partner for the competition’s 2012-15 cycle, in addition to Adidas, the official supplier.