MasterCard renews UEFA Champions League deal

MasterCard is placing a renewed focus on football fans by signing a three-year extension as official partner of the UEFA Champions League as it looks to create joint promotions with other tournament sponsors such as Heineken and Ford.

Mastercard

The new deal will run until the end of the 2014-15 season and provide MasterCard customers with content tailored to those European cities hosting matches, including news, competitions and promotions from the UEFA Champions League MasterCard webshop.

MasterCard will step up its bid to partner with other tournament co-sponsors as it looks to attract more consumers to its services over the next three years.

Additional activity will include a dedicated Facebook page from MasterCard, where fans can review match analysis on the latest games as well as view news from each of the tournament’s participating teams.

Javier Perez, president of MasterCard Europe, says: “Last season alone saw bank and merchant promotions in over 60 countries and this announcement ensures we can combine to reward existing and potential customers in new and innovative ways.”

MasterCard joins Heineken, UniCredit and Ford as the fourth official partner for the competition’s 2012-15 cycle, in addition to Adidas, the official supplier.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here