Liverpool FC sponsor ‘very disappointed’ with Luis Suarez

Standard Chartered has become the Merseyside’s club first corporate sponsor to voice public reservations over Luis Suarez’s behaviour, after he refused to shake Manchester United player, Patrice Evra’s hand before the 2-1 loss to Manchester United.

Liverpool

The incident is the latest in an ongoing dispute involving both clubs, which came to a head in December when the Liverpool player was handed an eight match ban after being charged by the FA of racially abusing Evra.

The club’s shirt sponsor, who are in the second year of a four year £80m tie-up, signalled its discontent to American owners, Fenway Sports Group.

In a statement it says: “We were very disappointed by Saturday’s incident and have discussed our concerns with the club.”

On Sunday, Liverpool’s managing director, Ian Ayre, manager, Kenny Dalglish and Suarez released separate public apologies following the match. The club claims it was not pressurised into making the public move by its sponsor.

The club said in a statement: “Ian Ayre kept Standard Chartered fully informed of developments over the course of the weekend. The actions the club decided to take on Sunday were supported by Standard Chartered.”

According to reports the bank, which was attracted to the Anfield club because of its strong Asian support base, is concerned that the latest incident could damage its reputation in emerging markets.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here