Marketers will never capitalise on the growing voucher and incentive market if they continue to ignore the mobile channel (www.mwlinks.co.uk/DealChasers).
To engage consumers with their brand, marketers should be striving to bridge the gap between the high street and online/ mobile technology can be used to drive customers in store and secure customer loyalty.
Smartphones are changing the way consumers shop. Our research shows that one in three people use mobile phones to check prices and get ratings and reviews; and this could be happening in store, under your very nose.
Marketers can use the pervasive nature of mobile to their advantage. For example, 33% of people don’t use their loyalty card because they forget to carry them around – why not put your loyalty scheme onto your customers’ mobile and it will be with them at all times?
‘Future proofing your brand’ (which is a buzz phrase for 2012) does not come much easier than adopting a multichannel marketing approach which includes mobile. You can incentivise shoppers through personalised offers as well as drive them into stores, when their propensity to buy is at its greatest.
Director of loyalty, 2ergo