Smaller social sites – and how businesses are using them

  • Click here to read the main feature: benchmark your social media
  • O2’s head of social media gives his opinion on the value of the social web
  • Burberry has no problem in investing in social media, click here to see why
  • How does LinkedIn think it can improve your business? The social network’s director for marketing solutions tells all here


The photo-sharing network links to Twitter and Facebook and includes filters for people to show pictures to their friends. Brands are also using it, including Red Bull, which has nearly 1,000 followers, compared to its @redbull Twitter account with nearly half a million.



A social network based around entertainment, where users collect virtual – and physical – stickers for responding to content on the site. Brands such as MTV use it for talking about its programmes such as reality show Geordie Shore, and users can check in for exclusive video streaming, coupons and downloads. Pepsi partnered with the site during this month’s Super Bowl. Users could get video content and buy-one-get-one-free vouchers.



Combines social media with CRM (customer relationship management), keeping users’ email, calendar, social and business networks in one place. When a business user contacts someone, it shows all previous communication, plus what the other person is doing on Facebook, Twitter and LinkedIn.



Measures someone’s social influence, based on their activity and following on social media sites, which is presented as a score out of 100. Influential people can be given rewards by brands. Brands can use it to identify influencers or ‘opinion leaders’.



Calls itself a virtual pinboard, where users can ‘pin’ their favourite pictures, recipes, clothing or quotes to share with others. It can be used for work purposes – where people can save references all in one place. While it isn’t yet open to brands to build profiles, a report published earlier this month by shows it drives more traffic to third-party websites than Google+, LinkedIn and YouTube combined.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here