Good Housekeeping overhauls Glamour in Top 10

Hearst Magazines’ Good Housekeeping has overtaken Condé Naste’s fashion title Glamour in the top 10 UK actively purchased magazines rankings table, according to the latest ABC results.

Good Housekeeping

Good Housekeeping reported no change in circulation year-on-year, but a 4.2% increase for the six months to December 2011, pushed it ahead of titles like Northern & Shell’s Ok! and Condé Naste’s Glamour, which it trailed in August.

The shift was likely due to rising house prices last year forcing homeowners to hold off on plans to purchase property and instead invest in renovating their homes.

Ok!, which reported a 14.6% year-on-year circulation drop, was edged out of the Top 10 by Slimming World Magazine, with an increase of 19.5% during the same period – the highest year-on-year increase in the top 10.

The sharp decline in Ok!’s circulation also saw it lose ground on rival Closer, published by Bauer, which reported a 6% drop in circulation year-on-year.

Closer rose 1% for the six months to December with 456,671 and moved up two spaces to 7th.

ABC

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