Superbike World Championship rebrands
The FIM Superbike World Championship has rebranded to mark its 25th anniversary. Read the full story here.
Fujitsu to target early mobile adopters
Lara O'ReillyJapanese technology giant Fujitsu is to launch its tablets and smartphones in Europe for the first time to appeal to early technology adopters in the region.
Jennifer Saunders enlisted for Philadelphia Cadbury mash-up
Seb JosephKraft debuts first advert for £3.2m ‘Choccy Philly? Don’t Be Silly’ marketing campaign, starring Jennifer Saunders.
Kellogg’s escapes censure
Suzanne BearneKellogg’s has avoided censure for an online game to promote its Krave cereal, despite a complaint that it encouraged an unhealthy lifestyle in children.
Over one in five B2C CMOs in role for a year or less
Niamh CarrollThe average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons to reward shoppers for buying certain brands more frequently
Niamh CarrollMorrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Dr Martens promotes top marketer to CEO
Grace GollaschNewly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.