We were struck by much in the ‘Brands and bands make music festival experience’ article (MWlinks.co.uk/FestivalExperience), especially the comment by Giles Fitzgerald:
“Today’s increasingly discerning festivalgoer is looking for experiences that offer additional value beyond the main stage line-up; activities they can stamp their own individual mark on.”
This idea resonates with us as we are London Summer Jam. Music jams are enormously interactive and we are encouraging everyone to join in and enjoy, even if they have never held an instrument before. As well as bringing people together, it also provides the kind of fun that only making music can do.
It is encouraging to see that festivals and brands can make a wonderful unique experience for fans and provide a good return on investment for all involved.
LSJ festival director