Dixons moves into movie streaming

Dixons is preparing to launch an on-demand film streaming service under its Knowhow service brand.

knowhow movies

Knowhow Movies will launch next Tuesday (28 February), offering film and TV content to rent or buy.

It is the first time Dixon’s retail chains Currys and PC World have stepped beyond selling technology and into content.

Dixons is the latest retailer to move into the already crowded video on-demand market, following a partnership between entertainment retailer HMV and FilmFlex to provide customers with streamed film content.

Tesco offers a digital streaming service through BlinkBox, which it acquired an 80% stake in April last year.

Dixons will also compete with LoveFilm and NetFlix as well as online streaming services from broadcasters such as Channel 4 and BBC.

An online holding page for Knowhow Movies claims: “Knowhow Movies lets you decide how you watch movies and TV – whether you want to download it or stream it to your device, the choice is yours. You can even start watching your movie on the train, pause it when you reach your stop, and restart it right where you left off when you reach your sofa!”
It is not known if Dixons will partner with another organisation to launch Knowhow Movies, or what content will be available.

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