Dixons moves into movie streaming

Dixons is preparing to launch an on-demand film streaming service under its Knowhow service brand.

knowhow movies

Knowhow Movies will launch next Tuesday (28 February), offering film and TV content to rent or buy.

It is the first time Dixon’s retail chains Currys and PC World have stepped beyond selling technology and into content.

Dixons is the latest retailer to move into the already crowded video on-demand market, following a partnership between entertainment retailer HMV and FilmFlex to provide customers with streamed film content.

Tesco offers a digital streaming service through BlinkBox, which it acquired an 80% stake in April last year.

Dixons will also compete with LoveFilm and NetFlix as well as online streaming services from broadcasters such as Channel 4 and BBC.

An online holding page for Knowhow Movies claims: “Knowhow Movies lets you decide how you watch movies and TV – whether you want to download it or stream it to your device, the choice is yours. You can even start watching your movie on the train, pause it when you reach your stop, and restart it right where you left off when you reach your sofa!”
It is not known if Dixons will partner with another organisation to launch Knowhow Movies, or what content will be available.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here