The Sunday edition has some major differentiators from its rivals. The main factor likely to send a collective chill down Trinity, Northern & Shell and Associated’s spines is the price point.
Estimated to have a cover price of around 50p, the Sunday Sun is up to three times less expensive than its close rivals – and it even includes the ever-popular former News of the World supplement Fabulous.
The inclusion of Fabulous and – if rumours are to be believed – the toning down of the Sunday edition’s content to be more family-friendly is likely to boost the brand’s appeal to women; a market that often feels shunned by a red top market centred around salacious sex scandals.
If News International can prove it is reaching this lucrative audience on a Sunday, as well as continuing to appeal to brands familiar with the weekday Sun, new advertisers wanting to reach female consumers could enter the diminishing Sunday newspaper advertising space.