The ad aims to bring to life the idea of a woman “emerging from a veil of medication” and demonstrate the need for both emotional and practical support on top of medical treatment.
The “Support for the woman behind the cancer” campaign will run in cinemas later this month alongside outdoor advertising. It was created by M&C Saatchi and The Mill.
Breast Cancer Care is also running a Facebook campaign designed to encourage women to share their stories online and has recruited guest bloggers to talk about their own experiences on the charity’s website.
The campaign aims to raise awareness of the support services Breast Cancer Care offers women with breast cancer from diagnosis, through treatment and beyond.
It follows research carried out by the charity which found that in the year after treatment, nearly all (92%) of women said they needed information and advice beyond what was offered by their hospital consultant. Almost half of women (45%) also say that five years after treatment, their breast cancer experience still affects them every day.