Nestlé unveils new Kit Kat Chunky flavour

Nestlé has unveiled ‘Chunky Peanut Butter’ as the next permanent flavour of its Kit Kat Chunky range, after asking fans to vote for one of four limited edition bars.

Kit Kat Chunky

The winning flavour, which was announced in yesterday’s first edition of the Sun on Sunday (February 26), will go on sale in April.

The food brand kicked off a multi-million pound campaign to source the new flavour last month, by asking fans to cast votes for one of the new bars on either its Facebook page or by using augmented reality app, Blippar.

Live voting updates were aired between primetime shows on ITV1, as part of a strategic partnership between the commercial broadcaster and Nestlé to target 18-30 year-old men.

It also commissioned six online films to air on the brand’s Facebook page to promote each flavour, which featured celebrity cameos such as rapper Vanilla Ice and comedian Dom Joly.

Earlier this month, Nestlé said that it would ramp up its focus on marketing and product innovation following better than expected sales growth of 7.5% in 2011.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here