O2 parent company has teamed up with Mozilla to create Open Web Devices platform.
O2’s parent company Telefónica has teamed up with Firefox developer Mozilla to drive open mobile web standards in a bid to enhance operators’ standing among developers and remove the need to launch apps for specific operating systems. Read the full story here.
Mobile World Congress: Orange is piloting a new advertising format that will see customers’ ringback tones replaced with advertising messages.
Mobile World Congress: Mobile manufacturers and operators have accepted they must partner with brands not normally associated with the mobile space to meet the growing consumer demand for connected devices.
In just a couple of day’s time, the great, the good and the geeky of the mobile industry will descend on Barcelona to get the first preview of the latest phones, tablets and other wireless gadgets from some of the world’s biggest brands. While Mobile World Congress is largely around devices and negotiating deals, the […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?