eBay to push users in-store via mobile

nma

Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. Read the full story here.

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Tesco Price Drop

Tesco ups Price Drop marketing

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Tesco is ramping up marketing around its Big Price Drop price cutting initiative to raise awareness that consumers can choose which products will be reduced in price.