Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. Read the full story here.
The Co-Operative Group is looking to ramp up its use of digital and emerging channels across its businesses as part of a strategy to focus on its community values in marketing.
Premier Foods will unveil a TV spot for cake brand Mr Kipling this evening (February 28), as the latest phase of its £50m marketing push to boost sales of eight “Power Brands.”
Tesco is ramping up marketing around its Big Price Drop price cutting initiative to raise awareness that consumers can choose which products will be reduced in price.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.