NMA bolsters marketing to “reinvigorate” ad market

The Newspaper Marketing Agency (NMA) is ramping up its efforts to “reinvigorate” the case for advertising in newspapers by adding a marketing director role and relaunching its website.

Newspapers

The agency’s first marketing director will be charged with promoting the “power of newspaper brands”, according to recently installed chief executive Rufus Olins, to existing and potential advertisers on and off line.

The NMA, which counts News International, Telegraph Media Group, Guardian Media Group, Mirror Group Newspapers and Mail Newspapers among its stakeholders, is keen to make the case to marketers that newspapers present multiplatform opportunities to advertisers.

Print advertising has suffered in recent years in the wake of the economic downturn and drift towards digital. The NMA wants to make sure newspaper brands are represented across the increasingly fragmented advertising market.

Olins adds that he wants a “modern” marketing director, a role currently being recruited for, capable of “reflecting traditional and modern needs”.

The NMA also plans to relaunch its website. Olins declined to offer further information about when the refresh would take place but added that it would be a “livelier, more accessible tool for brand owners and agencies”.

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