Coke Zero introduces new strapline
Suzanne BearneCoke Zero has introduced the strapline “taste the possibilities” with the launch of its latest ad campaign.
Month: February 2012
Sainsbury’s offers Nectar points rebate
Rosie BakerSainsbury’s is offering customers a rebate on Nectar points spent with EasyJet, as part of an added incentive to shop in its supermarkets and join the loyalty programme.
Product placement set to take off in 2013
Lara O'ReillyBrand take up of product placement has been “slow” since it was first allowed on UK television screens a year ago but the media industry predicts that 2013 could be the year the format becomes mainstream. Media regulator Ofcom granted brands the opportunity to feature paid for placements in broadcasts from 28 February 2011 but […]
BBC1 names new head of marketing
Rosie BakerThe BBC has named former Asos head of strategy Lindsay Nuttall as the new head of marketing for BBC One and Drama, just as the corporation’s lead marketer is set to leave.
ITV reiterates concern over Apple TV branding clash
Marketing WeekITV has reiterated its appeal to Apple not to use iTV for the latter’s connected TV product.
Don’t make your DM hard work for customers
Branwell JohnsonConsumers or potential clients are likely targeted by umpteen marketing messages and presented with a plethora of choices before they’ve eaten their bowl of cereal (dozens of varieties available). Your marketing is trying to cut through a blizzard of messages to ensure you are even just top of mind, let alone to develop that resonant […]
Adidas names Daley as ambassador
Suzanne BearneAdidas has appointed Olympic diving hopeful Tom Daley as the face of its forthcoming advertising campaign for its Body Care toiletries range.
MasterCard renews UEFA Champions League deal
Seb JosephMasterCard is placing a renewed focus on football fans by signing a three-year extension as official partner of the UEFA Champions League as it looks to create joint promotions with other tournament sponsors such as Heineken and Ford.
Dove launches interactive tweet campaign
Rosie BakerDove is launching an interactive Valentine’s Day campaign as part of its ongoing Real Beauty positioning inviting people to tweet reflections about the beautiful women in their lives.
Olympics green plan has “significant gaps”
Rosie BakerLondon 2012 organisers still do not have an energy conservation strategy in place, despite a pledge to make it one of the greenest Olympics, according to the watchdog The Commission for a Sustainable London 2012 (CSL).
Skyn makes global ad debut
Suzanne BearneCondom brand Mates is preparing its first global campaign to promote the launch of its new Skyn brand on Valentine’s Day, as it sets ambitious plans to become the world’s biggest premium condom brand.
Hacking scandal engulfs The Sun
Rosie BakerNews International is facing further scrutiny after five journalists at The Sun were arrested over phone hacking claims over the weekend.
DFS appoints first CMO
Rosie BakerDFS has poached the BBC’s marketing director Helen Normoyle, as its first chief marketing officer as it looks to improve perceptions of its brand.
Marketing Week names editor
Russell ParsonsRuth Mortimer has been appointed editor of Marketing Week.
Zeebox’s click-to-buy will get tills ringing for Sky
Lara O'ReillySocial TV company Zeebox’s roll out of a click-to-buy service could make Sky, which has a 10% stake in the start-up, the king of dual-screening. Zeebox is a dual-screen cloud-based mobile, desktop and tablet app that combines live TV programme data and social networking. It allows users to see what their Facebook and Twitter friends […]