The perceived lack of effectiveness conveyed by the CIM’s social media report (Cover Story, MW 16 February) suggests that many marketers fail to understand what their customers are actually using social media for. If marketers are solely focused on using Facebook and Twitter as an acquisition tool then they will be disappointed. Our Global Perspectives […]
The outlook is bright for Mattel. Not only has it acquired Thomas the Tank Engine owner Hit Entertainment, the company behind Barbie is using marketing to make an emotional connection with parents.
Premier Foods will unveil a TV spot for cake brand Mr Kipling this evening (February 28), as the latest phase of its £50m marketing push to boost sales of eight “Power Brands.”
Mobile World Congress: Motorola is “upping the volume” of its social media output to help better demonstrate how its “Life Empowered” brand message is relevant to everyday consumers.
Dixons is moving into the increasingly competitive video-on-demand market with the launch of Knowhow Movies, a non-subscription based film-streaming service – a move that pits the high street brand against providers such as LoveFilm and Sky.
Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
New Balance, the American footwear manufacturer, is to launch its first ever UK television campaign this April, in a bid to bolster its positioning around grassroots athletics.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Social network pledges range of initiatives designed to grow key areas of mobile media.
Tesco has drafted in a new UK marketing director and moved incumbent Carolyn Bradley to a global group role in an overhaul of its senior marketing structure, a move that comes as a report shows Tesco has just suffered its lowest market share since 2005.
The new bogeyman of data privacy is the mobile industry. The only surprise is that the focus didn’t fall on it sooner, given the part mobile devices now play in our day-to-day lives. Six technology companies – Apple, Microsoft, Google, Amazon, HP and Research in Motion – have just signed up to a voluntary agreement […]
Mobile World Congress: Europe’s biggest mobile operators, including Telefónica, Orange and Vodafone, have agreed new rules to protect consumers inadvertently divulging too much of their personal data when using apps.
The Newspaper Marketing Agency (NMA) is ramping up its efforts to “reinvigorate” the case for advertising in newspapers by adding a marketing director role and relaunching its website.
Mobile World Congress: BlackBerry is readying its biggest ever marketing campaign to coincide with the launch of its BB10 operating system, which will highlight the brand’s core values of helping people “create, share and play” with content.
The number of complaints made about Groupon advertisements is accelerating despite the daily deals service being the subject of an ongoing investigation by the trade watchdog over its marketing practices.