The UK’s largest mobile operator plans to launch 4G mobile internet services by the close of the year after seeing 150% growth in data usage on its network last year, according to CEO Olaf Swantee. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
Netmums, the parenting website, has urged advertisers to focus their marketing activity on mobile devices when targeting mums, following a report revealing that 18% of mothers are more likely to own the latest smartphone than the average Briton.
Mobile World Congress: Nokia is set to roll out “chapter two” of its turnaround strategy, which will shift focus from brand marketing to more of a focus on the individual features of its latest smartphones.
Charity Breast Cancer Care is launching its biggest ever marketing campaign to raise awareness of its work in supporting women who suffer the disease.
The Co-Operative Group is looking to ramp up its use of digital and emerging channels across its businesses as part of a strategy to focus on its community values in marketing.
A joint effort between all interested parties promoting the many benefits of direct mail is required.
Mobile World Congress: Vodafone and Visa have formed the world’s largest m-commerce partnership to allow consumers to pay for items directly from their handsets.
Nestlé has unveiled ‘Chunky Peanut Butter’ as the next permanent flavour of its Kit Kat Chunky range, after asking fans to vote for one of four limited edition bars.
O2 parent company has teamed up with Mozilla to create Open Web Devices platform.
Tesco is ramping up marketing around its Big Price Drop price cutting initiative to raise awareness that consumers can choose which products will be reduced in price.
Chairman and chief executive of News Corporation Rupert Murdoch claims that the first Sunday edition of The Sun sold three million copies yesterday (26 February) as British Gas, Talk Talk, Morrisons and Boots were among the first brands to advertise.
Music streaming service Deezer has become one of the first brands to use a new tool from PeerIndex, which allows companies to target their most influential fans and supply them with freebies to encourage them to share more content about their products.
Mobile World Congress: Taiwanese mobile company HTC has launched a flagship range of premium smartphones that focus on music and photos as it looks to repeat its early success and keep pace with high-end rivals Samsung and Apple.
Guinness is inviting Facebook fans to share a pint with their friends on St Patrick’s Day (March 17) as it looks to set a world record title for the largest St. Patrick’s Day celebration.
Converse has launched a free-to-download single called DoYaThing, featuring pop band Gorillaz, rapper Andre 3000 and musician James Murphy to promote its new limited edition collection of Chuck Taylor trainers.