Tesco in CSR push
Rosie BakerTesco has launched a campaign to encourage customers to donate Clubcard points accrued for environmentally friendly behaviour to help fund a rainforest conservation initiative.
Month: February 2012
Infiniti switches to green positioning
Rosie BakerLuxury car brand Infiniti is to launch its first electric car as part of a move to combine high performance with a new green positioning, a switch that comes as research reveals that car marques could quadruple sales of eco cars by targeting high-end consumers.
The Secret Marketer on poorly targeted emails
David CoveneyI’m sure the only thing that stops me finding the time to develop an award-winning, ground-breaking campaign is the constant stream of emails to my inbox. I’m sure you’ll join me in congratulating Thierry Breton, the chief executive of European IT services company Atos Origin, who plans to ban all internal staff emails by 2014. […]
Mark Ritson: The Sun on Sunday’s launch has been fumbled
Mark RitsonIt was vintage Rupert Murdoch. In the depths of the biggest crisis ever to hit his publishing empire, he took the opportunity to announce one of the most audacious gambles of his career. The Sun on Sunday will launch this weekend.
Building trust through media spend
Michael BarnettRecord low savings rates and rising insurance premiums are benefiting well-established financial services providers as consumers turn to brands they trust, according to the DMA’s latest study.
Brands boost Manchester United’s profit
Seb JosephGrowth in sponsorship income helped Manchester United increase revenue by 11.8% in the second half of 2012.
Dixons moves into movie streaming
Rosie BakerDixons is preparing to launch an on-demand film streaming service under its Knowhow service brand.
Kraft to bolster key brands in Europe
Seb JosephKraft, the US food company, is well positioned to split into two separate companies later this year, according to its chief executive, after sales of its key brands in Europe and North America put it on track to deliver “top tier” growth in 2012.
Can Asda be a mum’s best friend?
MaryLou CostaInsights from Asda’s first ‘Mumdex’ may provide the retailer with a powerful edge, as results show that UK mums are looking not just for a financial break but support to deal with overall impacts of the economic crisis. Asda’s Mumdex is a clever tool. For a supermarket that does not offer a loyalty card scheme […]
Marketer 2 Marketer
Josie AllchinWhat other marketers had to ask SWISS chief commercial officer Holger Haetty.
How SWISS is bouncing back
Josie AllchinSWISS: the brand bouncing back by embracing Swiss culture, read the cover story here Read what other marketers have to ask the SWISS chief commercial officer, Holger Haetty. Marketing Week (MW): Can you take us back 10 years to the Swissair breakdown and the circumstances surrounding that? Holger Haetty (HH): It was a very different […]
M&S loses key digital director
Rosie BakerMarks & Spencer has suffered a blow to its multiplatform ambitions after the director responsible for developing new channels, Susan Aubrey-Cound, announced she is leaving the chain.
Sunday Sun is more than just a Sunday edition
Lara O'ReillyThe launch of a Sunday Sun is far more complex than simply replacing the News of the World; it is a new brand concept which will appeal to readers and advertisers in a different way to any other Sunday newspaper.
Sunday Sun sparks marketing ‘bun fight’
Lara O'ReillyThis weekend’s launch of The Sun on Sunday by News International has sparked a multi-million pound marketing offensive by rival tabloid newspaper publishers.
Adobe to launch first UK brand campaign
Lara O'ReillyAdobe is readying the launch of its first UK brand campaign to trumpet its repositioning as a provider of digital marketing and media services.