Are branded resources a good idea for schools?
Morag Cuddeford-JonesAre schools so starved of resources that welcoming brands is the only way to finance education, or are corporates a commonsense addition to children’s education?
Month: February 2012
‘Little and local’ back in fashion
Lucy HandleyAs major multiples enter the booming convenience store market, established corner shop operators are stepping up their efforts to meet higher expectations.
Customer service: from drones to brand heroes
David BurrowsThe role of customer services staff is undergoing a dramatic transformation. Instead of treating them as script-following automatons, many firms are training them to be essential brand ambassadors.
Empathy and the magic of influence
Maeve HoseaSome people may be blessed with natural charm, but the skill of effectively influencing decision-makers can be acquired through training and can make a dramatic difference to marketers’ success in the boardroom.
Staff get involved in a virtuous cycle
Jo RobertsSky has embraced the concept that positive brand perception starts with a company’s own staff. Its cycling programme is engaging and motivating employees of all levels of athletic ability while building support for its own team, writes Jo Roberts.
Virgin Media interrupts ad breaks
Rosie BakerVirgin Media is taking over the ad breaks during ITV1’s coverage of The Brits tonight (21 February) to highlight the benefits of watching TV online using its “super fast” broadband.
Asda to reshape business around mums
Rosie BakerAsda is to use findings from a rolling survey of mums to sharpen marketing to what it identifies as its key customer.
Sun on Sunday launches first TV ad
Lara O'ReillyThe Sun on Sunday is launching a prime time TV campaign tonight (21 February) during ITV’s coverage of the Brit Awards to promote the first edition of the paper, which hits newsstands this weekend.
Domino’s eyes mobile payments and opportunities on Twitter
Ronan ShieldsTakeaway brand to improve mobile payments and twitter activity as online bookings account for over half of orders.
M&S launches online outlet shopping
Rosie BakerMarks & Spencer has launched an online version of its discount outlet stores, as part of its multiplatform strategy.
Paddy Power ‘transphobic’ ad faces censure
Russell ParsonsPaddy Power is facing censure after the advertising watchdog confirmed that it is investigating complaints that a television advertisement that asked viewers to spot the “transgendered” ladies featured in the ads is offensive.
Mars backs innovation to grow brands
Seb JosephMars has accelerated plans to grow its chocolate brands by creating a raft of marketing roles to develop innovation strategies for its chocolate brands such as Twix and Snickers in the UK over the next five years.
Eurostar launches ‘live’ ad platform
Rosie BakerEurostar is launching a “live” advertising platform in a move to integrate social media and consumers’ conversations into its mainstream advertising.
Fujitsu to target early mobile adopters
Lara O'ReillyJapanese technology giant Fujitsu is to launch its tablets and smartphones in Europe for the first time to appeal to early technology adopters in the region.
New Windows logo draws the curtain on brand equity
Rosie BakerRosie Baker is Marketing Week’s specialist on sustainability and retail.