Twitter to pursue small ad merchants
Seb JosephTwitter has launched a new service to allow small-to-medium businesses to buy and place ads across its network through a partnership with American Express, in a bid to widen its revenue streams.
Month: February 2012
Facebook to launch Timeline for brands
Charlottle McElenyReports suggest new-look profile page Timeline to be available for brands this month.
Good Housekeeping overhauls Glamour in Top 10
Seb JosephHearst Magazines’ Good Housekeeping has overtaken Condé Naste’s fashion title Glamour in the top 10 UK actively purchased magazines rankings table, according to the latest ABC results.
Big data is a big headache
Rosie BakerIf you want to be big in retail, then ‘big data’ is the only way to get there, but a recent study worryingly found that half of retailers struggle to turn data into insight.
‘Marketers must be smarter at search integration’
Jessica DaviesMarketers must increase understanding of how search integrates with wider media mix or face being left behind.
Phones4U head of social exits
Rosie BakerPhones4U head of social media Jeremy Waite is to leave the mobile phone retailer.
Nestlé looks to marketing to offset tough 2012
Seb JosephNestlé, the world’s largest food maker by revenue, says it will ramp up focus on marketing and product innovation as it looks to offset what it predicts will be a tough 2012.
Barclays launches money transfer app
Rosie BakerBarclays is plotting a TV ad campaign to support the launch of its text money transfer service Pingit.
News Corp taps ad veteran to strike brand partnerships
Seb JosephNews Corporation hires former Young & Rubicam global CEO, Hamish McLennan to look at ways to boost its revenue through large-scale brand partnerships.
Benchmark your social media
Lucy HandleyMost marketers will spend more on social media this year than last, yet few claim to know what they really get for their money. In response, the CIM is creating a testing ground with benchmarks for the industry to measure and share campaign success. Here, brands kick off the dialogue with their own experiences.
Welcome to the new Secret Marketer
David CoveneyWell, hello there. I’m your new secret marketer, bringing you my experience as a marketing director on a weekly basis. I will not reveal my identity, but I am pretty sure you will soon begin to recognise my issues as your own. I’m going to start by talking about something that should be familiar to […]
Kellogg buys Pringles in $2.7bn deal
Russell ParsonsKellogg has agreed to buy the Pringles brand from Procter & Gamble for $2.7bn (£1.7bn) in a deal that will almost triple the size of its snacks business.
Rangers eyes global sponsors as tonic to uncertain future
Seb JosephRangers is to continue its quest for global sponsors despite the club entering administration, according to the club’s top sponsorship executive, as it looks to boost commercial revenues to drive down debts.
Is the growth of the coffee sector just a quick fix?
MaryLou CostaToday you can get a decent cup of coffee just about anywhere, from M&S to McDonalds – brand names that five years ago you would never have put alongside vocabulary like latte, grande or macchiato. But according to research consultancy Allegra, whose insights on the coffee sector were the focus of our trends feature last […]
Smaller social sites – and how businesses are using them
Josie AllchinClick here to read the main feature: benchmark your social media O2’s head of social media gives his opinion on the value of the social web Burberry has no problem in investing in social media, click here to see why How does LinkedIn think it can improve your business? The social network’s director for marketing […]