Facebook rolls out enhanced pages for brands
Update means brands can message consumers directly.
Facebook has extended its Timeline format for brand pages and now allows brands to message consumers directly. Read the full story here.
Senior Lloyds marketer Clift leaves
Russell ParsonsOne of Lloyds Banking Group’s most senior marketers, Joe Clift, has left the company after almost three years.
Q&A: Fujitsu product marketing director James Maynard
Lara O'ReillyMobile World Congress: Japanese consumer electronics giant Fujitsu is set to launch its tablets and smartphones into markets outside of Asia for the first time in the fourth quarter of 2012. Marketing Week spoke to Fujitsu’s product marketing director James Maynard about the strategy for the launch.
Royal Mail needs to vary DM message
Russell ParsonsA joint effort between all interested parties promoting the many benefits of direct mail is required.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?