Mobile marketers’ future is brand collaboration

The mobile industry’s move to collaborate with brands from other sectors is key for successful future innovation and the same will be true when it comes to marketing these new devices.

Lara O'Reilly

BlackBerry, for example, clearly knows how to sell mobile phones, but a connected car? That’s where Porsche’s expertise will be vital in communicating not just technology, but the consumer experience.

Brands that don’t compete with each other are best placed to share knowledge about the marketing practices that work in their sector and how they might be applied elsewhere, offering insight that isn’t skewed by being product-centric.

Mobile’s greatest future innovation looks set not just to be the advanced gadgets that talk to each other, but truly advanced marketing that benefits from different industries leveraging collaboration and stepping back and talking to each other.

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