Visa plans rapid roll out of mobile payments
Mobile World Congress: Visa’s president John Partridge claims mobile payments will be so ubiquitous that people born in the past five years will never own a physical wallet. Read the full story here.
Vodafone and Visa forge NFC partnership
Lara O'ReillyMobile World Congress: Vodafone and Visa have formed the world’s largest m-commerce partnership to allow consumers to pay for items directly from their handsets.
Everything Everywhere eyes 4G services by year end
Ronan ShieldsThe UK’s largest mobile operator plans to launch 4G mobile internet services by the close of the year after seeing 150% growth in data usage on its network last year, according to CEO Olaf Swantee. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
Mobile operators agree to new app privacy rules
Lara O'ReillyMobile World Congress: Europe’s biggest mobile operators, including Telefónica, Orange and Vodafone, have agreed new rules to protect consumers inadvertently divulging too much of their personal data when using apps.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.