Visa plans rapid roll out of mobile payments
Mobile World Congress: Visa’s president John Partridge claims mobile payments will be so ubiquitous that people born in the past five years will never own a physical wallet. Read the full story here.
Mobile World Congress: Visa’s president John Partridge claims mobile payments will be so ubiquitous that people born in the past five years will never own a physical wallet. Read the full story here.
Mobile World Congress: Vodafone and Visa have formed the world’s largest m-commerce partnership to allow consumers to pay for items directly from their handsets.
The UK’s largest mobile operator plans to launch 4G mobile internet services by the close of the year after seeing 150% growth in data usage on its network last year, according to CEO Olaf Swantee. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
Mobile World Congress: Europe’s biggest mobile operators, including Telefónica, Orange and Vodafone, have agreed new rules to protect consumers inadvertently divulging too much of their personal data when using apps.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.