Unilever puts NFC and QR codes into outdoor ads.
Unilever has kicked off a trial using mobile technologies such as NFC and QR codes to distribute promotional content via outdoor executions such as billboard posters. Read the full story here.
Premier Inn is changing its marketing strategy to focus on its ‘Good Night Guarantee’ rather than price-led messaging with a £6m campaign.
Major brands are employing a strategy that runs counter to the belief that ease and convenience are the way to offer good service by placing stumbling blocks in customers’ way with the aim of offering an enhanced experience.
One of Lloyds Banking Group’s most senior marketers, Joe Clift, has left the company after almost three years.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.