Marketing budgets need different tack
Russell Parsons highlights some interesting findings on the latest marketing budgets and it won’t all be music to marketers’ ears but does suggest opportunity for greater creative invention with the promise of more marketing budget overall.
This will encourage a move away from using the same old traditional routes. More brands should commit to increasing their marketing spend, and give their agencies and partners more scope to invest this budget on both tried and tested methods and more inventive approaches. Then, through this true collaboration, the potential for sustained and dramatic business growth (which in turn unlocks even more budget for marketing) can be realised.
Even a conservative increase in marketing budgets can be a catalyst for building a successful brand.
David Wood Founder, Iris Associates
